2023: I was Marketing Director at Fair Oaks Farms

As Marketing Director for Fair Oaks Farms, I stepped into a dynamic environment tasked with significantly enhancing our media presence and driving substantial visitor growth. My initial focus involved a comprehensive market analysis to pinpoint consumer trends, competitive landscapes, and emerging opportunities, all aimed at addressing the farm's brand awareness challenges and ensuring a cohesive message across all touchpoints.

My leadership quickly translated into tangible results. I orchestrated successful digital and radio campaigns that led to the first-ever sell-out of our signature summer music event, the Backyard Concert. Simultaneously, through the strategic implementation of targeted digital billboard and social media initiatives, I achieved a 48% year-over-year increase in attendance at our "U-Pick" apple farm. These efforts were amplified by coordinating prominent feature stories on ABC News affiliates in major markets like Chicago and South Bend, significantly boosting our media visibility. My tenure was defined by leveraging data-driven strategies and multi-channel campaigns to not only drive immediate results but also to refine our overall brand narrative, ensuring every marketing initiative contributed to a unified and compelling identity for Fair Oaks Farms.