A few Places I've worked...and what I did there
American General Media
At American General Media, I started in advertising sales, then identified and resolved critical issues impacting the team. I led the development of a comprehensive rate card that transformed our sales process and significantly improved the company’s financial health.
Fair Oaks Farms
As Marketing Director at Fair Oaks Farms, I drove significant brand visibility and visitor growth for a complex agritourism and hospitality enterprise. I orchestrated campaigns resulting in a record sell-out event and a 48% increase in apple farm attendance, leveraging multi-channel marketing.
Ralph's Garden
Ralph's Garden
As Founder of Ralph's Garden, I built a consumer product brand from concept to market. I engineered product development and a retail-first go-to-market strategy, achieving significant revenue and widespread distribution in the wellness sector.
About Me
My Story
As a strategic marketing leader with a proven entrepreneurial drive, I thrive on transforming complex challenges into tangible growth. My career spans media, consumer product development, and large-scale agritourism, consistently marked by building impactful brands, driving revenue, and leading high-performing teams.
From pioneering go-to-market strategies for my own wellness product brand to orchestrating comprehensive turnarounds in regional media markets and boosting visitor engagement at a prominent national destination, I bring a unique blend of creative vision, data-driven execution, and resilient leadership. I excel at developing compelling brand narratives, navigating dynamic markets, and fostering collaboration to achieve measurable results.
Education
Class of 2023
At Babson College, I earned my MBA, strategically focusing on a Finance concentration and a substantial courseload in Marketing. This program cultivated advanced analytical capabilities and a comprehensive understanding of market dynamics, directly informing my approach to financial strategy, brand development, and resilient leadership amidst concurrent entrepreneurial endeavors.
Class of 2010
I graduated from Wake Forest University with a Bachelor's degree in History and a minor in Economics. During my time there, I also studied abroad at Corvinus University in Budapest, Hungary, and completed internships in both banking and insurance.
Class of 2006
Class of 2006
At The Park School of Baltimore, Class of 2006, I balanced academics with athletics, playing both soccer and lacrosse. Beyond the field, I honed my entrepreneurial skills by running a landscaping company that, during weekends and summers, proudly employed most of the soccer team.